« cours

parler anglais : vous êtes embauché !(6)

Cette semaine, dans la vidéo Vous êtes embauché, les deux candidats font leur présentation sur le sujet donné par l’entreprise…

DW: When I was asked to do a presentation on ‘Where WebWare is going, and what I can do to help it get there,’ my first thought was simple: me!

As you’ve already seen, I’ve got a lot of skills, and the right kind of personality needed to do a job like this… Here’s a slide I made! You see that – that’s my sales team – they love me! Certainly going to be sad to see me leave …

Outside the box thinking – that’s what I’ve got…!

ST: Ok. To start with, I did a careful SWOT analysis using the data I had available, which is obviously only partial. I looked at aspects such as competitors, online visibility, changing technologies and R&D… On the basis of this, I believe WebWare should carry out some careful market research, strengthen it’s brand awareness in secondary markets, and improve the flexibility of its offer. If this produces positive results,I think it should be possible to maintain the premium pricing policy …

DW: Here’s the sales figures for the last job I did – all down to me! Blue sky thinking! Finally, to finish my presentation, I’d like to play you a song I wrote …

PH: Ok, Ok… that’s enough. Thanks Daniel…

DW: Great! So does that mean I’ve got the job?

MB: Erm, we’ll be in touch over the next five days to let you know…

DW: OK great, thank you.

ST: This is how I’d predict a sales pattern would go. I have to emphasise these are only speculative results at the moment.

The key words are: caution, adaptability, and consolidation of main product lines – WebWare’s “cash cows,” if you like. It’s important to be flexible, yet reliable. Oh, and another thing is you need to improve the delivery times on your online orders! I hope all that’s clear. Do you have any questions?

PH: No, thank you Sarah – that’s all very clear – you’ve given us quite a lot to think about there!

MB: Yes, thanks a lot Sarah. We’ll be in touch over the next few days to let you know about the appointment.

ST: Thank you both for your time. It’s been a pleasure meeting both of you.

PH/MB: Bye!

Vocabulary

outside the box thinking– is to think differently, unconventionally, from a new perspective.

SWOT analysis – is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project

partial – not complete or total

competitors – an opponent, especially in a commercial market

online visibility – the extent to which the internet used to promote a company’s brand

R&D – an abbreviation for Research and Development

market research – the gathering and analysis of information about what people want or like or what they actually buy

brand awareness – the extent to which the public are aware of a product, company or brand.

secondary markets – are markets in which securities and financial assets are traded among investors after they have been issued by corporations.

blue sky thinking – open-minded thinking

speculative results – results that are based on conjecture or incomplete facts or information

caution – care, thoughtfulness, lack of haste, and close attention that enable somebody to avoid the risks involved in a task or procedure

adaptability – able to adjust easily to a new environment or different conditions

consolidation – the bringing together of businesses or business activities into a single unit

main product lines – the main products that a company sells

cash cow – a profitable business or product with low overhead, often used to fund other businesses or investment

outside the box thinking– is to think differently, unconventionally, from a new perspective.

SWOT analysis – is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project

partial – not complete or total

competitors – an opponent, especially in a commercial market

online visibility – the extent to which the internet used to promote a company’s brand

R&D – an abbreviation for Research and Development

market research – the gathering and analysis of information about what people want or like or what they actually buy

brand awareness – the extent to which the public are aware of a product, company or brand.

secondary markets – are markets in which securities and financial assets are traded among investors after they have been issued by corporations.

blue sky thinking – open-minded thinking

speculative results – results that are based on conjecture or incomplete facts or information

caution – care, thoughtfulness, lack of haste, and close attention that enable somebody to avoid the risks involved in a task or procedure

adaptability – able to adjust easily to a new environment or different conditions

consolidation – the bringing together of businesses or business activities into a single unit

main product lines – the main products that a company sells

cash cow – a profitable business or product with low overhead, often used to fund other businesses or investments

Pour savoir plus sur les cours d’anglais particulier, cliquez ici.

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

Subscribe to RSS Feed Follow me on Twitter!